By the proof. team ·
Operation Dan Day is a noncommercial birthday event. Our creative work also takes shape in experiences and events, and this one started with the invitation.
What is it?
A day of paintball for a birthday, announced as a mission. The invitation is a website: lines of text type themselves on a dark screen, then the name of the operation appears with one button, Enter.
What do guests find inside?
A menu like the one of a military game: the briefing, the squads, a way to confirm you're coming, the map of the area, and the credits. Guests sign in to see it.
Why do this for a birthday?
Because the invitation is the first minute of the event. It tells people the date, the place and the tone before anyone arrives.
Where can you see it?
The opening is public at operationdanday.proofbrasil.com.